What is a cookie?
Cookies are small text files that are stored by a browser (for example Firefox or Google Chrome) on your mobile phone or computer. They allow websites to store things such as user preferences. Cookies basically provide a ‘memory’ for the website, enabling it to recognise a user and respond appropriately.
There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit.
First party and third party cookies
Each type of cookie can be set and controlled by the operator of the website which the user is browsing such as GutBusters (known as a ‘first party cookie’) or a third party such as Facebook, for example to display advertisements and social sharing features, (known as a ‘third party cookie’).
Due to their core role of enhancing and enabling usability or site processes, disabling certain cookies may prevent you from using certain aspects of the GutBusters website. Broadly speaking, there are two different types of browser cookie:
(1) Session cookies are stored in the computer’s memory during a user’s browsing session and are automatically deleted from the user’s computer when the browser is closed or the session is deemed to have ended.
These cookies usually store a session ID that is not personally identifiable to users, allowing the user to move from page to page without having to log-in repeatedly. They are widely used by commercial web sites; for example to keep track of items that a consumer has added to a shopping basket.
Session cookies do not collect any information from the user’s computer and they expire at the end of the user’s browser session. They can also become inaccessible after the session has been inactive for a specified length of time.
(2) Persistent cookies are stored on the user’s computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular website, allowing those preferences to be used in future browsing sessions.
Persistent cookies usually assign a unique ID to the user’s browser and they are usually configured to identify a user for a prolonged period of time.
GutBusters only uses browser cookies to measure non-personal identifiable information, for example to learn about the behaviour of visitors to our website and how they respond to our marketing communications. The more we learn, the better we are able to provide relevant and interesting content and services.
We may use the following types of cookies on our website:
Strictly necessary cookies: These cookies are essential for you to use our Website and our services
Functional cookies: These cookies allow our Website and Services to remember the choices you make using our Website and personalise your experience
Performance cookies: These cookies collect information about how you use our Website. We use such data to help optimise our Website and make it easier for you to navigate and use our services
Third Party cookies: Third party cookies are those placed by websites and/or parties other than us (Such as Facebook). These cookies are used on our Website and to improve our services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies of the external service providers placing the cookies on your browser.
Analytics cookies: We use analytics cookies to help us understand how users browse our Website and how they arrived at our Website. We use a variety of website analytics providers such as Google Analytics. Every time a user visits our website, third party web analytics software may generate an anonymous analytics cookie, which can tell us whether or not you have visited the site before.
Your use of our website constitutes your consent to this website setting cookies on your device. If you do not want the website to set cookies on your device then you a number of options including:
Not using the site
Deleting GutBusters cookies after having visited the site
Browsing the site using your browser’s anonymous usage setting (examples are “Incognito” in Chrome and “Private Browsing” in Firefox and Safari).
All modern browsers allow you to change your cookie settings. Typically, you will find these settings in the ‘options’ or ‘preferences’ menu of your browser.